We get it. You have a fantastic product, an outstanding team, and a workplace environment that puts you at the top of the “best places to work” list. All things considered, candidates should be knocking down your door.
Maybe you’re getting candidates, but they aren’t the talent you need. When you review applications, the purple squirrels (a term used by recruiters to describe the perfect candidate) just aren’t coming to you. Unfortunately, with the current labor shortage predicted to continue for the foreseeable future, even the best workplace programs and perks don’t guarantee the ideal candidates will come to you. You have to go out and find them.
Here are three keys to finding—and hiring—today’s elusive purple squirrels.
Meet Candidates on their Mobile Device
Today’s applicants are almost certainly using their mobile devices every day, so be sure your applicant tracking system supports these devices. Being mobile-ready offers many opportunities for you to source top talent. Organizations should maximize their recruiters’ abilities to source candidates using their mobile devices in addition to their computers or laptops. A mobile-optimized recruiting process also makes it easy for candidates to view postings, apply, communicate, and even take an interview using their mobile device. Purple squirrels are far less likely to be interested in companies that aren’t meeting them—or at least allowing them to easily explore job options—on their mobile device.
Identify a match by Using AI
Even though it’s hard to miss a purple squirrel when you spot one, these candidates can be hard to find in the first place unless you harness the power of technology. An ATS that leverages the power of artificial intelligence (AI) can help you identify ideal candidates who may not even be looking for their next job. And with the labor shortage, it’s even more imperative recruiters use AI to source candidates from a larger pool of applicants. AI allows them to locate those potentially perfect candidates they might otherwise overlook.
But make sure the AI you use is actually looking everywhere for these candidates. Sometimes AI-assisted recruiting only refers to searches of closed databases of resumes. To find purple squirrels, you need to be looking everywhere.
Keep Wait time to a Minimum
Timeliness is a critical component in a successful recruitment strategy. Once you've spotted that purple squirrel, don't lose them due inefficient workflows that delay hiring decisions. When faced with an urgent hiring need, everyone in the organization should have access to the information they need to make hiring decisions. When your internal processes force candidates to wait for a response, you risk losing them to another employer. Smart workflows and access to essential information saves you valuable time by removing ambiguity about time-critical next steps.
The smart strategy to compete for talent is not to wait for the purple squirrels to come to you. Instead, leverage mobile recruiting, identify job fit and match using AI, and create workflows that streamline hiring processes. These three keys put systems and procedures in place that remove barriers, making it more likely that you’ll not only spot the purple squirrels sooner, but you’ll be able to hire them, too.